B2B SEO, AI visibility, and attribution audits that trace every lead to revenue
Synapse Edge is a B2B revenue operations firm. We audit your search visibility, AI citations, CRM, and tracking, show where deals fall through, then fix it with you. Full findings in 10 business days.
Most B2B companies spend more and grow slower.
Campaigns run. Platforms pile up. Revenue leaks anyway.
The tools exist - the infrastructure connecting them doesn't.
Where B2B revenue leaks
How a B2B revenue audit works
B2B SEO and revenue infrastructure audit
Full-system diagnostic across CRM, pipeline, marketing, and sales operations. We find every leak point and quantify what it costs.
10 business daysPrioritized roadmap with revenue impact scores
Every recommendation is ranked by revenue impact and ties directly to pipeline or profit.
Week 3Implementation and revenue reporting
Hands-on implementation. We configure systems, connect tools, and train your team until the infrastructure runs on its own.
OngoingB2B revenue operations services
Growth strategy and market intelligence
Market positioning, ICP definition, revenue modeling, and go-to-market roadmaps.
Learn moreSales operations and CRM
HubSpot and Salesforce implementation, lead scoring, routing, and pipeline reporting.
Learn moreSEO and search authority
Technical SEO, content strategy, multi-location local SEO, and AI search optimization.
Learn moreEmail marketing and automation
Lifecycle nurture sequences, sales-trigger automation, and CRM-integrated workflows.
Learn moreAI-driven infrastructure
AI agent deployment, workflow automation with LLMs, and internal knowledge base systems.
Learn moreRevenue analytics and attribution
Multi-touch attribution, executive dashboards, call tracking, and ROI reporting.
Learn moreFind out where your pipeline is leaking
7 modules. 50 questions. Instant score.
Industries we serve
High-ticket B2B environments with long sales cycles, multi-stakeholder decisions, and complex commercial structures.
Equipment and rental
Construction, agriculture, fleet
Industrial
Manufacturing, distribution
Power and energy
Generators, marine, renewables
Automotive
Dealerships, aftermarket, OEM
Real estate
Commercial, developmentResults we've delivered
Two equipment dealer engagements. Every figure belongs to one business and one period.
Incremental profit for a Caterpillar dealer, 2017 to 2020
- Lead-to-sale conversion from 0.24% to 2.3%
- 4.5 p.p. market share gained in a legacy-incumbent territory
- 1,235% return on marketing investment
GTM rebuild, site and paid launch, CRM and nurture infrastructure.
Read the case studyIncremental gross profit in 6 months
- Marketing attribution from 12% to 20% of closed deals in year one
- 433% more marketing-attributed leads in year one, once every lead was traced to its real source
Lead management rebuild: call tracking, prequalification, lead routing, and CRM discipline.
Read the case studyThe questions we hear most often
That's the most common gap we find. Ads run, calls come in, forms get filled, but nothing connects back to a source. We wire call tracking, form attribution, and CRM stages together so you see exactly which channels produce pipeline and which ones burn budget.
Usually because the CRM was set up around software defaults, not around how your team actually sells. We restructure deal stages, automate lead routing, and build dashboards that give leadership real-time visibility without requiring the sales team to manually update records.
Agencies run campaigns. We build the infrastructure that makes campaigns actually convert. We start with a revenue audit, not a media plan. If your last agency's solution to every problem was "increase the budget," the structural layer was never addressed.
Every engagement starts with a 10-business-day Revenue Infrastructure Audit covering your website, CRM, tracking, SEO, and pipeline. The output is a prioritized roadmap. Execution is modular: implement with us or hand it to your internal team. Initial wins typically show within 60-90 days.